Sprite & Safaricom Hook Empower Africa Nazarene University Students with Digital Skills

Students at Africa Nazarene University in Ongata Rongai received hands-on training on digital literacy, with a focus on how to monetize content across different social media platforms and build sustainable income streams.

The session, held as part of the ‘Hook’d on Fresh’ youth masterclass series, was delivered by Safaricom through its youth platform Safaricom Hook, in partnership with Sprite, a brand under The Coca-Cola Company.

In addition to content creation, students were equipped with practical knowledge on saving and investing their earnings to support long-term financial stability and wealth creation.

The training featured industry players including lifestyle content creator Carrie Wahu and dance creator Tileh Pacbro, who shared practical insights on how to leverage content and grow sustainable income through monetization. Also present was Alexander Matheka,  Wealth Management at Safaricom, who introduced the Ziidi Money Market Fund  platform and encouraged young people to adopt a savings and investment culture.

“Content creation has become such a big deal for young people, and it is only fair that we support them and become the enablers through our platforms, helping them convert what they do into a source of livelihood,” said Fawzia Ali Kimanthi, Chief Consumer Business Officer, Safaricom.

The Hook’d on Fresh campaign is a digital influencer-hosted creator programme designed to equip Kenyan youth with the skills, tools, and inspiration they need to thrive in the digital content economy.

The Africa Nazarene University engagement follows a recent stop in Eldoret, where over 300 students attended the masterclass and gained access to digital tools and industry insights.

At the heart of the initiative is a shared commitment by Safaricom and Sprite to support Kenya’s creative generation by combining connectivity and culture, two essential ingredients for success in today’s digital landscape.

The Hook’d on Fresh Masterclass Series goes beyond content creation by combining skills development with financial literacy, positioning young people to better navigate opportunities in the digital economy.