Launch of Premium Tequila, Casamigos takes center stage at Blankets and Wine (Photos)

Kenya’s vibrant nightlife and premium spirits scene have welcomed a new addition with the official unveiling of Casamigos, a premium tequila brand, by East African Breweries Limited (EABL).

Known for its smooth taste and celebrity pedigree and co-founded by George Clooney, Rande Gerber, and Mike Meldman – Casamigos promises to elevate the tequila-drinking experience for Kenyans.

This launch marks another milestone in EABL’s commitment to diversifying its premium beverage portfolio to cater to the growing demand for world-class luxury spirits in the region.

The much-anticipated debut took center stage at the Blankets and Wine festival over the weekend, where festival-goers were treated to a firsthand experience of the acclaimed tequila.

Set against the backdrop of electrifying performances and a stylish crowd, the Casamigos tent quickly became a festival highlight.

Attendees indulged in signature cocktails and straight pours of the drink, solidifying Casamigos as a must-have for those seeking sophistication in their glass.

The unveiling not only introduced Kenyans to this globally celebrated brand but also set the tone for a new era of premium tequila culture in the country.

Founded by George Clooney, Rande Gerber, and Mike Meldman, Casamigos has gained global acclaim for its smooth taste and exceptional quality.

“We are so excited to introduce Casamigos to the Kenyan market. The name means “House of Friends”, and this captures the spirit of Casamigos tequila. Made in Santiago Matatlán in Oaxaca, Mexico, Casamigos is billed as having harmonious hints of tamarind, pomegranate, banana and mango, with delicate tones of smoke, hints of liquorice and mineral nuances.  We look forward to our consumers experiencing the unique flavour profile of this tequila and believe that Casamigos will resonate well with the growing demand for luxury tequila in the market,” said Victoria Mbugua, Casamigos Brand Manager.

Casamigos Tequila comes in different varieties, which are defined based on how long the tequila is left to age.

The youngest, the Casamigos Tequila blanco, rests for two months, so it is crisp and clean, with flavours of citrus, vanilla, and sweet agave. The finish is long and smooth.

The next youngest variety is the Casamigos Tequila reposado, which is aged for seven months in American white oak barrels. It is soft and smooth, with flavours of oak, caramel, and cocoa.

The finish is silky and medium to long. Finally, the variety which is aged the most is the Casamigos Tequila Añejo, which is aged for fourteen months in American white oak barrels.

It has flavours of caramel and vanilla, with both sweetness and spice. The finish is lingering and smooth

The introduction of Casamigos reaffirms EABL’s dedication to quality and innovation in the beverage sector as well as the growing consumer demand for luxury spirits.