Enda Store Opens Its Doors: A Triumph of Kenyan Innovation and Excellence

Enda, Africa’s first performance footwear and sportswear brand, has opened its inaugural retail store at VMX, 3rd Floor, Village Market, Nairobi.

This milestone celebrates Kenyan innovation, resilience, and global ambition, solidifying Enda’s position as a trailblazer in the global sportswear industry.

A Celebration Rooted in Kenyan Greatness The grand opening, held on Wednesday 18th December 2024, was a night of reflection and pride, bringing together Kenya’s iconic athletes, entrepreneurs, and fans of the brand.

Moderated by William Nanjero, captain of the Kenyan National Triathlon Team, the event featured a panel discussion with legendary athletes including:

• Henry Wanyoike – Paralympic gold medalist and world-record holder in long-distance running.
• Mark Otieno – Kenyan Olympian and national 100m sprint record holder.
• Catherine Ndereba – Two-time Olympic silver medalist and four-time Boston Marathon champion.

Their stories of resilience, innovation, and community empowerment echoed Enda’s core values and captivated the audience.

Why Enda’s Story Matters to Kenya and the World Enda’s mission transcends creating performance footwear. It’s about telling Kenya’s story of excellence and leveraging local craftsmanship to compete globally.

Founded by Navalayo “Nava” Osembo and Weldon Kennedy, Enda embodies the spirit of Kenyan athletics and culture.

Since its inception in 2016, the brand has achieved global recognition for its high-quality, sustainable, and ethical products, with its iconic running shoe, the Iten, gaining international acclaim.

A Retail Space That Speaks to Kenyan Identity The newly opened store offers more than shopping. It’s an immersive experience where customers can connect with Enda’s narrative, explore their globally celebrated products, and preview the brand’s exciting future, including the anticipated launch of a new apparel collection in March 2025.

Quotes from the Event

• Elis Clementino, Head of Strategic Relationships, Enda: “The launch of our first store is more than a milestone. It’s a celebration of Kenyan greatness and a hub for connecting with our community locally and globally.”
• William Nanjero, Moderator: “Enda’s journey reflects the resilience and innovation that define Kenyan athletes. This store is a testament to what’s possible when local talent takes center stage.”

Be Part of the Movement Journalists and media professionals are invited to visit the Enda Store at Village Market for an exclusive look into this historic milestone. Tap into the world of Kenyan craftsmanship and find out why Enda’s story is making waves globally. For interviews, high-resolution images, or further information, please reach out to :

About Enda : Enda is Africa’s first performance sportswear brand, combining Kenyan craftsmanship with global innovation.